Toys built to be played with — A small team in Delhi, making ride-ons, walkers and trikes that hold up to real childhoods — and pricing them so more families can say yes.

Founded in 2021, LRS Innovation began with a simple mission: to create toys that blend educational value with pure fun. What started as a small workshop has now grown into a beloved brand trusted by parents and enjoyed by children across India.
Our founder, Umesh Milind, noticed a gap in the market for affordable yet high-quality toys that stimulate children's creativity and learning. Drawing from his background in engineering and passion for childhood development, he established LRS Innovation with the belief that every child deserves access to toys that inspire and educate.
Today, we continue to innovate and expand our product range while staying true to our core values of quality, affordability, and educational value.
We never compromise on the quality of our products, ensuring each toy meets the highest standards for safety and durability.
We design toys that are accessible to all children, regardless of background, abilities, or circumstances.
We build lasting relationships with our customers through honesty, transparency, and consistently exceeding expectations.
We're committed to providing exceptional customer service at every step of your journey with us.
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Years of excellence
Browse the full range of ride-ons, walkers and trikes — or get in touch if you have a question first.
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